Work · Case study · UX audit
Mobile UX audit for Flamazing Ceramics
- UX audit
- WooCommerce
- Mobile
01
Context
Flamazing Ceramics is a Polish online shop with handmade ceramics (WooCommerce). I reviewed its public pages to find what may keep mobile visitors from buying: the home page, the catalogue, a product page and the cart. I tested on an iPhone and checked speed with PageSpeed Insights.
Lab test, not real-user data. Time estimates assume a person who knows the shop’s template; speed optimisation takes a few hours.
02
What already works
Distinctive, consistent photography of the products and the studio.
An honest story of how the ceramics are made.
Complete seller details in the footer: address, tax ID, phone, e-mail, opening hours, plus Terms, privacy policy and FAQ.
Shipping cost (courier or free pick-up) visible in the cart before payment.
Stable layout and strong scores for accessibility, best practices and SEO.
03
What I found
Seven areas, each with the priority it got in the audit.
-
Priority: High
Delivery time, shipping cost and returns. The information exists, but in several places, and the stated delivery times differ between the home page, the FAQ and the Terms. Nothing sits next to the price and the “Add to cart” button, which is exactly where a buyer of fragile ceramics looks.
-
Priority: Medium
Home page, first screen. Part of the photo collage is covered by social icons and the cookie notice. The main button does not look like a button, and there are no products on the home page: the story of how ceramics are made comes first.
-
Priority: High
Product page. The first screen shows only the photo, so the price and the button are below it. With 10–11 thumbnails the gallery pushes them even lower. An unavailable product shows only “Out of stock”, with no way to be notified and no link to similar items.
-
Priority: High
Catalogue. Products start after about two screens. The first product on the list is unavailable and unavailable items are mixed with available ones. Cards carry small, pale lists of categories, and the buttons differ from card to card.
-
Priority: Medium
English labels and price format. Some shop and cart texts are still in English (e.g. “Out of stock”, “Add to cart”, “Proceed to checkout”) and the price is written “zł110.00” instead of “110,00 zł”, which makes the page look unfinished right before payment.
-
Priority: High
Home page speed on mobile. In the lab test the first content appeared after 6.3 s and the largest element after 17.0 s. The report points to render-blocking files, unused CSS and JavaScript and images that can be reduced.
-
Priority: Low
Small details. A large cookie notice with small buttons, an empty reviews tab, an outdated year in the footer and no payment logos, small −/+ and × buttons in the cart, and a back-to-top button covering text.
04
Schematic screens
Grey blocks stand in for real content. Amber marks what the fix changes.
Product page
Catalogue
Home page loading
05
Quick fixes
| Fix | Time | Effect |
|---|---|---|
| Delivery time, shipping cost and returns next to the buy button, plus one “Delivery and returns” page | 1–2 h | Fewer doubts before buying |
| Products first in the catalogue, unavailable ones last | about 2 h | Faster browsing |
| No category lists on product cards, one button style | about 1 h | Clearer cards |
| Translating the shop texts and the price format “110,00 zł” | 1–2 h | A consistent page |
| Smaller thumbnail gallery on phones | about 1 h | Price and button higher up |
| “Notify me” or a link to similar products on an unavailable item | 1–2 h | A way forward instead of an exit |
| A clear button and a few products on the home page | 1–2 h | A clear first step |
| Image and script optimisation | a few hours | Faster loading |
| Smaller cookie notice, bigger buttons, payment logos in the footer | about 1 h | Readability and trust |
06
Status
Audit delivered on 21 October 2026; implementation is up to the shop. This is a review of public pages and lab tests, not a before-and-after result, and it does not replace analysis of real sales data. I did not implement any changes in the shop. Published with the shop’s approval.
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