Work · Case study · UX audit
Mobile UX audit for a small handmade-goods shop
- UX audit
- WooCommerce
- Mobile
01
Context
A small independent WooCommerce shop selling fragile handmade items, mostly as gifts. The owner asked what keeps mobile visitors from buying. I reviewed the public pages only: home, category, product page and cart. I tested on an iPhone and checked speed with PageSpeed Insights.
11.9 s and 48 / 100: lab test, not real-user data.
02
What I found
Six areas, each with the priority it got in the audit.
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Priority: High
Shipping and returns were scattered. The information existed, but in three places, and none of it sat next to the price or the “Add to cart” button. For a fragile gift, that’s exactly where a buyer looks.
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Priority: High
The home page was slow on mobile. The main content took almost 12 seconds to appear in lab tests. Likely causes: a slider that loads extra scripts, plugin files loaded on every page, and oversized photos.
-
Priority: Medium
The category page showed one product per screen, and the first product, which was out of stock, was marked only by an icon, with the explanation hidden behind a long press.
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Priority: Medium
On the product page the price and the buy button were far from the top. A large title banner pushed the photo down, and the button came after a long description.
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Priority: Medium
Mixed languages in the cart and product page: some theme texts were left in English, which makes the page look unfinished right before payment.
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Priority: Low
Small, low-contrast details: a tiny remove button in the cart, a nearly invisible reviews tab showing “0”, and a back-to-top button covering text.
03
Schematic screens
Grey blocks stand in for real content. Amber marks what the fix changes.
Product page
Category page
Home page loading
04
Quick fixes
| Fix | Time | Effect |
|---|---|---|
| Sold-out label instead of an icon | 1 h | Clear availability in the catalog |
| Shipping, delivery time and returns block under the buy button | 1–2 h | Fewer doubts before buying |
| Translating theme texts | 1 h | A consistent page |
| Smaller title banner on the product page | 1 h | Photo and price higher up |
| Two columns in the category on mobile | 0.5–1 h | Easier browsing |
| One image format in the product gallery | 0.5–1 h | A tidier gallery |
| A static banner instead of the slider | 1–3 h | Faster loading |
| Larger, darker remove button and visible or hidden reviews tab | 1 h | Readability |
05
Status
Audit delivered; implementation is up to the owner. This is a review of public pages and lab tests, not a before-and-after result, and it doesn’t replace analysis of real sales data.
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